Apple Inc. (AAPL) vs Costco Wholesale Corporation (COST)

Apple Inc. is one of the world’s largest companies, offering a broad portfolio of hardware and software products for both consumers and businesses. The iPhone accounts for the majority of Apple’s revenue, while products such as the Mac, iPad, and Apple Watch are built around the iPhone as the centerpiece of a wide-reaching software ecosystem. Over time, Apple has expanded its offerings with new services and applications, including streaming video, subscription bundles, and augmented reality. The company designs its own software and semiconductors, while relying on manufacturing partners such as Foxconn and TSMC to produce its devices and chips. Slightly less than half of Apple’s sales are generated through its flagship retail stores, with most revenue coming indirectly through partnerships and distribution channels.

Founded in 1983, Costco Wholesale Corp operates a global network of membership-only warehouse clubs focused on offering high-quality products and services at consistently low prices. In its latest fiscal year, the company ran approximately 910 warehouses and served more than 80 million members across three geographic segments: Costco U.S., which generated about 73% of total revenue, Costco Canada at 13%, and Costco International at 14%. Costco’s core value proposition—quality merchandise at highly competitive prices—has supported strong membership renewal rates, reaching 93% in the U.S. and Canada and nearly 90% internationally. Roughly 55% of fiscal 2025 revenue came from grocery sales, while general merchandise contributed another 25%.