Affirm Holdings, Inc. (AFRM) Price and Market Data

Founded in 2012, Affirm Holdings is a leading player in the buy now, pay later market, generating about $36 billion in transaction volume in fiscal 2025. The company provides both merchant-subsidized zero-interest financing and interest-bearing loans, which operate like personal loans and are approved on a transaction-by-transaction basis. More than 70% of Affirm’s transaction volume comes from its interest-bearing loan products, which also account for most of its revenue. While Affirm primarily operates in the United States, which contributed over 95% of revenue in 2025, the company has also expanded into Canada and the United Kingdom.