AppLovin Corporation is a vertically integrated advertising technology company that operates as a demand-side platform for advertisers, a supply-side platform for publishers, and an exchange connecting both sides of the market. Around 80% of AppLovin’s revenue is generated by its DSP, AppDiscovery, with the remaining portion coming from its SSP, Max. A key driver of the company’s future growth is AXON 2, an ad optimization tool within the DSP that helps advertisers place ads based on defined return thresholds.