ASML Holding N.V. (ASMLF) vs The Procter & Gamble Company (PG)

ASML Holding NV is the global leader in semiconductor lithography systems, with an estimated 90% market share. Lithography is the process of using a light source to project circuit patterns from a photomask onto a semiconductor wafer. This technology enables chipmakers to pack more transistors into the same silicon area, and it has historically accounted for a significant share of the cost of producing leading-edge chips. ASML outsources the production of most components and primarily operates as an assembler. Its largest customers include TSMC, Samsung, Intel, SK Hynix, and Micron.

Founded in 1837, Procter & Gamble Company (PG) has grown into one of the world’s largest consumer goods manufacturers, generating nearly $85 billion in annual sales. Its portfolio includes many leading brands, with more than 20 producing over $1 billion in global annual revenue each, including Tide laundry detergent, Charmin toilet paper, Pantene shampoo, and Pampers diapers. International markets account for slightly more than half of the company’s consolidated sales.