Costco Wholesale Corporation (COST) vs Alphabet Inc. (GOOGL)

Founded in 1983, Costco Wholesale Corp operates a global network of membership-only warehouse clubs focused on offering high-quality products and services at consistently low prices. In its latest fiscal year, the company ran approximately 910 warehouses and served more than 80 million members across three geographic segments: Costco U.S., which generated about 73% of total revenue, Costco Canada at 13%, and Costco International at 14%. Costco’s core value proposition—quality merchandise at highly competitive prices—has supported strong membership renewal rates, reaching 93% in the U.S. and Canada and nearly 90% internationally. Roughly 55% of fiscal 2025 revenue came from grocery sales, while general merchandise contributed another 25%.

Alphabet Inc. is a holding company that wholly owns Google, one of the world’s largest internet businesses. Based in California, the company generates just under 90% of its revenue from Google Services, with advertising sales representing the clear majority. In addition to digital advertising, Google Services includes revenue from subscription offerings such as YouTube TV and YouTube Music, platform sales and in-app purchases through the Play Store, and hardware products including Chromebooks, Pixel smartphones, and smart home devices like Chromecast. Google Cloud contributes about 10% of Alphabet’s total revenue. The remainder comes from investments in emerging technologies and businesses, including self-driving cars through Waymo, health initiatives via Verily, and internet access services such as Google Fiber.