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  1. Home
  2. TradFi
  3. Ticker
  4. GOOGL
  5. Vs
  6. AMZN

Alphabet Inc. (GOOGL) vs Amazon.com, Inc. (AMZN)

See how Alphabet Inc. and Amazon.com, Inc. differ across market data and performance, so you can decide which asset best fits your strategy.

$346.77
NasdaqGS
Alphabet Inc. is a holding company that wholly owns Google, one of the world’s largest internet businesses. Based in California, the company generates just under 90% of its revenue from Google Services, with advertising sales representing the clear majority. In addition to digital advertising, Google Services includes revenue from subscription offerings such as YouTube TV and YouTube Music, platform sales and in-app purchases through the Play Store, and hardware products including Chromebooks, Pixel smartphones, and smart home devices like Chromecast. Google Cloud contributes about 10% of Alphabet’s total revenue. The remainder comes from investments in emerging technologies and businesses, including self-driving cars through Waymo, health initiatives via Verily, and internet access services such as Google Fiber.
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$247.23
NasdaqGS
Amazon.com Inc. is a leading global e-commerce retailer and marketplace for third-party sellers. Retail-related operations account for about 74% of total revenue, followed by Amazon Web Services at 17% and advertising services at 9%. International business represents 22% of overall revenue, with Germany, the United Kingdom, and Japan serving as the company’s largest foreign markets.
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Key Metrics Comparison

Alphabet Inc.GOOGL
Market Cap
$4.231T
Price
$346.77
24h Change
-2.17%
24h Volume
$29.85M
Employees
194,668
Shares Outstanding
5,824,000,000
Amazon.com, Inc.AMZN
Market Cap
$2.659T
Price
$247.23
24h Change
-1.06%
24h Volume
$40.07M
Employees
1,575,000
Shares Outstanding
10,757,109,436

Category Performance

Visual comparison across key categories. Ring fill represents relative strength or share between the two assets.

Market Share

Share of combined market cap

Market Share
GOOGL
61.4%
AMZN
38.6%

Volume Share

Share of combined 24h volume

Volume Share
GOOGL
42.7%
AMZN
57.3%

24h Performance

Price change over last 24 hours

24h Performance
GOOGL
-2.17%
AMZN
-1.06%
Price Comparison
Alphabet Inc.
Amazon.com, Inc.