Alphabet Inc. (GOOGL) vs JPMorgan Chase & Co. (JPM)

Alphabet Inc. is a holding company that wholly owns Google, one of the world’s largest internet businesses. Based in California, the company generates just under 90% of its revenue from Google Services, with advertising sales representing the clear majority. In addition to digital advertising, Google Services includes revenue from subscription offerings such as YouTube TV and YouTube Music, platform sales and in-app purchases through the Play Store, and hardware products including Chromebooks, Pixel smartphones, and smart home devices like Chromecast. Google Cloud contributes about 10% of Alphabet’s total revenue. The remainder comes from investments in emerging technologies and businesses, including self-driving cars through Waymo, health initiatives via Verily, and internet access services such as Google Fiber.

JPMorgan Chase & Co. is a leading global financial services company operating in 66 countries with more than 318,000 employees as of year-end 2025. Through its JPMorgan brands, the bank holding company reported a $4.9 trillion balance sheet and $2.68 trillion in deposits as of March 2026. Revenue is generated across three main business segments: Consumer & Community Banking, Commercial & Investment Bank, and Asset & Wealth Management. The firm holds the top global position in investment banking fees with an 8.4% market share, serves millions of customers through more than 5,000 U.S. branches, and oversees over $7.1 trillion in client assets in its wealth and asset management business.