Alphabet Inc. (GOOGL) vs Mastercard Incorporated (MA)

Alphabet Inc. is a holding company that wholly owns Google, one of the world’s largest internet businesses. Based in California, the company generates just under 90% of its revenue from Google Services, with advertising sales representing the clear majority. In addition to digital advertising, Google Services includes revenue from subscription offerings such as YouTube TV and YouTube Music, platform sales and in-app purchases through the Play Store, and hardware products including Chromebooks, Pixel smartphones, and smart home devices like Chromecast. Google Cloud contributes about 10% of Alphabet’s total revenue. The remainder comes from investments in emerging technologies and businesses, including self-driving cars through Waymo, health initiatives via Verily, and internet access services such as Google Fiber.

Mastercard Incorporated is the world’s second-largest payment processor, handling nearly $11 trillion in payment volume during 2025. The company operates in more than 200 countries and territories and processes transactions in over 150 currencies worldwide.