Hilton Worldwide Holdings operates 1.36 million rooms across 27 brands, spanning the premium economy to luxury segments. As of Dec. 31, 2025, Hampton and Hilton are its two largest brands, accounting for 27% and 18% of total rooms, respectively. Brands introduced in recent years include Home2, Curio, Canopy, Spark, Tru, Tempo, LivSmart, and Outset. The company has also expanded through a partnership with Small Luxury Hotels of the World and the acquisitions of NoMad and Graduate Hotels. Managed and franchised properties generate the majority of adjusted EBITDA, with most of that contribution coming from the Americas.