The Coca-Cola Company (KO) vs Microsoft Corporation (MSFT)

Founded in 1886 and headquartered in Atlanta, The Coca-Cola Company is the world’s largest nonalcoholic beverage company, with a broad portfolio of 200 brands spanning major categories such as carbonated soft drinks, water, sports drinks, energy drinks, juice, and coffee. Through its bottling operations and distribution partners, Coca-Cola markets finished beverage products under its own and licensed brands via retailers and food-service outlets in more than 200 countries and regions worldwide. Approximately 60% of the company’s total revenue comes from international markets, with significant contributions from emerging economies in Latin America and the Asia-Pacific region.

Microsoft Corp develops and licenses software for both consumer and enterprise markets. The company is best known for its Windows operating systems and Office productivity applications. Its business is organized into three broadly equal segments: Productivity and Business Processes, which includes legacy Microsoft Office, cloud-based Office 365, Exchange, SharePoint, Skype, LinkedIn, and Dynamics; Intelligent Cloud, which includes Azure infrastructure- and platform-as-a-service offerings, Windows Server, and SQL Server; and More Personal Computing, which includes Windows Client, Xbox, Bing search, display advertising, and Surface laptops, tablets, and desktop devices.