Monster Beverage Corporation is a leading player in the energy drink segment of the nonalcoholic ready-to-drink beverage market, with roughly two-thirds of its revenue coming from the United States and Canada. Its flagship Monster brand portfolio includes Monster Energy, Monster Ultra, Java Monster, and Juice Monster. The company also owns additional energy drink labels such as Reign, NOS, Burn, Bang, and Mother, and it brews and distributes beer and flavored malt beverages after acquiring a craft brewer in 2022. Monster focuses on brand management and product innovation, while outsourcing manufacturing and packaging to co-packers and relying on bottlers within Coca-Cola’s global system for finished goods distribution under a 20-year agreement signed in 2015. The Coca-Cola Company is Monster’s largest shareholder, with a 20% ownership stake.