Founded in 1848 as the Prudential Mutual Assurance, Investment, and Loan Association, Prudential has undergone significant transformation over time. Initially created to provide life insurance and loans to the middle class, the company later expanded into Europe and then North America through the acquisition of Jackson National Life around 1985. During its ownership of Jackson, Prudential emphasized a streamlined, chassis-style product portfolio that enabled customers to select from a range of optional features. The company also became well known for developing the internal capabilities needed to support its strong product lineup, including effective technology and a large, well-trained wholesale sales force.