BNB (BNB) vs Figure Heloc (FIGR_HELOC)

Binance Coin, or BNB, is the native cryptocurrency of Binance, the largest cryptocurrency exchange platform in the world with over 100 million users. Initially, BNB allowed users to benefit from discounts on platform usage fees, but its scope quickly expanded as BNB became the central element of Binance's blockchain ecosystem, particularly the BNB Chain.

This project is building the foundational protocol layer for institutional debt markets on blockchain. Powered by Provenance Blockchain, Figure Connect and Figure Markets are transforming the way loan assets are originated, traded, and settled. Figure Connect functions as a primary market for credit—standardizing and tokenizing debt assets such as HELOCs and private credit into composable on-chain formats. Figure Markets acts as a secondary trading venue, enabling 24/7 settlement of these digital loan assets through decentralized custody, with support for both crypto and fiat on/off ramps. Together, they offer an integrated protocol for real-world asset finance, with deep roots in the lending ecosystem.