Cronos (CRO) vs Figure Heloc (FIGR_HELOC)

CRO is the native cryptocurrency of Crypto.com, a centralized cryptocurrency exchange platform launched in 2016 and based in Singapore, which surpassed 100 million users in 2024. The CRO token allows users to gain benefits on the Crypto.com app and access services, such as the cryptocurrency payment card. It is also at the center of the Cronos ecosystem, the layer 1 blockchain launched in 2021 by Crypto.com, an EVM-compatible network based on the Cosmos SDK.

This project is building the foundational protocol layer for institutional debt markets on blockchain. Powered by Provenance Blockchain, Figure Connect and Figure Markets are transforming the way loan assets are originated, traded, and settled. Figure Connect functions as a primary market for credit—standardizing and tokenizing debt assets such as HELOCs and private credit into composable on-chain formats. Figure Markets acts as a secondary trading venue, enabling 24/7 settlement of these digital loan assets through decentralized custody, with support for both crypto and fiat on/off ramps. Together, they offer an integrated protocol for real-world asset finance, with deep roots in the lending ecosystem.