Ethereum (ETH) vs Figure Heloc (FIGR_HELOC)

Ethereum is the pioneer in the field of distributed and programmable blockchains. Launched in 2015, this project forever revolutionized the world of cryptocurrencies by introducing the concept of smart contracts, a computer protocol that allows for the programming of complex operations on a blockchain. These have enabled the creation of decentralized applications that have led to the emergence of new sectors including NFTs, DeFi, DAOs, Web3, and many others. Initially designed on a Proof of Work mechanism, Ethereum underwent a major change in 2022 by migrating to a Proof of Stake consensus. At the heart of this ecosystem, ETH is the native cryptocurrency and is used to pay transaction fees, reward validators, and contribute to the governance of the project.

This project is building the foundational protocol layer for institutional debt markets on blockchain. Powered by Provenance Blockchain, Figure Connect and Figure Markets are transforming the way loan assets are originated, traded, and settled. Figure Connect functions as a primary market for credit—standardizing and tokenizing debt assets such as HELOCs and private credit into composable on-chain formats. Figure Markets acts as a secondary trading venue, enabling 24/7 settlement of these digital loan assets through decentralized custody, with support for both crypto and fiat on/off ramps. Together, they offer an integrated protocol for real-world asset finance, with deep roots in the lending ecosystem.